Watch. Pause.Own it.
3P Touch adds a patented interaction layer to streaming video — turning passive viewing into measurable commerce.3PShop.tv is the demo: a live shoppable storefront built entirely on that layer, showing how one technology works in any vertical.
Open 3PShop.tvWe built it. Watch it sell live.
3PShop.tv is the demo: our own storefront, running entirely on 3P Touch technology. Every video is shoppable, every pause is a storefront — and because the layer is vertical-agnostic, the same build powers sports, fashion, music, CTV and entertainment.
3PShop.tv
Tap any object while the video plays. Buy without ever leaving it.
Tag anything
Anchor products, songs, sponsors and tickets to any object in any frame.
Checkout in-stream
No redirects, no pop-ups. The purchase happens inside the moment.
Every screen
CTV, web and mobile — one interaction layer, no app required.
Measurable
Every pause and touch becomes first-party commerce data.
Video captures attention.3P captures intent.
Traditional video creates awareness — but inserts friction between seeing something and acting on it. 3P changes the interaction model.
What a viewer sees
What they normally must do
Every step is a drop-off. The intent never reaches the action.
The 3P interaction model
The viewer stays inside the video. The action happens in-stream — purchase, engagement, discovery, or connection.
One Motion.Infinite Revenue.
The patented interaction that turns passive video into measurable commerce.
Tag Products In-Stream
Pin interactive buy buttons to any product as it appears on screen — across CTV, PWA, and white-label streaming environments. On CTV, viewers scan a QR code to shop instantly; on web and mobile, they tap directly in-stream.
One Interaction Layer.Multiple Streaming Environments.
3P Touch is infrastructure — not a single application. A patented layer that sits between your content and every distribution surface.
Existing video inventory
Patented Push · Pause · Purchase
API
SDK
CMS
Interactive Video
White Label
Analytics & Attribution
Built for the next generation of television.
3P Touch is designed to bring interactive functionality into CTV and streaming environments — an interaction layer that can sit across existing video distribution without rebuilding the content pipeline.
On CTV, viewers scan a QR code to interact; on web and mobile, they tap directly in-stream. One interaction model, every surface.
Status reflects current platform development. 3P Touch does not claim completed integrations that are not yet built. Labels distinguish Available, In Development, and Planned.
One Video.Multiple Revenue Streams.
3P is designed to help media owners monetize existing video inventory — without rebuilding their entire content ecosystem.
Commerce
Product discovery and transaction opportunities surfaced in-stream.
Affiliate
Monetize product interactions through affiliate relationships.
Advertising
Interactive ad experiences viewers can act on without leaving.
Sponsorship
Measurable branded experiences tied to specific video moments.
Data & Analytics
Interaction signals and behavioral intelligence, subject to applicable privacy requirements.
Every interaction creates a signal.
The platform generates structured interaction signals that help content owners, brands and advertisers understand viewer intent.
Intent signals
Pause and touch events reveal what a viewer is actually interested in — not just what they watched.
Attribution
Every view → touch → action can be tracked and tied to a commercial outcome.
Predictive opportunity
Behavioral intelligence and predictive analytics enabled by interaction data — a roadmap capability, not a current claim.
3P Touch does not claim AI prediction accuracy that has not been measured. Predictive capabilities are positioned as roadmap opportunities enabled by interaction data.
Every environment, one interaction model.
One patented layer, every vertical — and 3PShop.tv is the live demo that proves it.
CTV & FAST
Interactive television and streaming experiences.
Sports
Interactive moments, products, sponsors and fan engagement.
NIL
Turn athlete content into measurable engagement and commerce.
Entertainment
Interactive film, television and digital entertainment.
Brands
Turn branded video into an actionable commerce environment.
Creators
Allow creators to monetize video and audience engagement.
Microdrama
Connect scenes, characters, products and commerce.
One platform. A family of products.
3P Touch Platform
Interactive video infrastructure.
3PShop.tv
Live shoppable storefront — our primary proof of concept.
DramaTouch.TV
Interactive microdrama and commerce experience.
3P Touch CTV / SDK
Infrastructure for streaming and CTV integration.
Product status is reported honestly. 3P Touch does not label products as deployed or available before they are.
Patent-protected interaction technology.
A defensible technology moat — protected interaction IP layered onto a streaming infrastructure.
IP
Patent-protected Push-Pause interaction technology.
Infrastructure
API, SDK, CMS and streaming integration layer.
Monetization
Commerce, affiliate, advertising and sponsorship.
Described at a high level within the scope of the issued patent. 3P Touch makes no legal claims beyond the actual patent coverage.
Every Frame Becomes Shoppable
Own Your STREAM
See the patented 3P Touch "Push Pause & Purchase" technology running live on 3PShop.tv
Sports Demo
The Magic of Touch Tags
Interactive color-coded tags turn every video into a shoppable experience — running live on 3PShop.tv
Shop Tag
Tap to purchase products directly from video
Music Tag
Discover and stream the soundtrack instantly
Connect Tag
Follow creators and brands with one tap
"With 3P Touch, our video engagement increased by 340% and direct purchases grew 5x"— Leading Fashion Brand
Watch live on 3PShop.tvVideo was built to be watched.We built it to be interactive.
Patented
Protected interaction technology under U.S. Patent 10,963,925.
Platform Agnostic
Designed to work across CTV, web, mobile, PWA and streaming environments.
White Label
Infrastructure can support fully branded experiences on owned domains.
Monetizable
Designed to connect engagement with measurable commercial outcomes.
Add interaction to your video ecosystem.
3P Touch provides technology infrastructure for organizations that already own or distribute video — CTV platforms, FAST networks, streamers, broadcasters and media companies.
Your video already has the audience.Now give them something to do.
Turn passive viewing into interaction, engagement and measurable commerce.
This is not a feature. This is infrastructure.
Get Started With 3P Touch
Join hundreds of brands using interactive video to 3x their engagement and boost conversions